Ever since the Dean's Vegan Energy Bar debuted on Dean's shelves, Loretta Nelson and I (Ryan Nelson) -- part of the Nelson family who owns Dean's -- have wanted to make this delicious and healthy snack available to everyone. Six months ago, we started to make that dream into a reality when we were accepted into the local Food Entrepreneurship Program, which was produced in partnership with Interfaith Neighbors and Rutgers Food Science.     Upon completing the program, we decided to rename the Dean's Vegan Energy Bar to Viva Energy Bar, upgrade the packaging, and develop new flavors:
  • Oats, Nuts, & Chocolate - an amazing mix of organic oats, walnuts, pecans, cranberries, coconut, pumpkin seeds, chocolate, and more!
  • Peanut Butter & Chocolate - made with organic peanut butter instead of organic sunflower seed butter, we've kept the delicious ingredients from the original, while giving you the peanut buttery satisfaction you love.
  • Coffee - infused with organic roasted coffee, every bar has the equivalent to a half a cup of good ole organic coffee. Need the extra boost? Coffee fanatic? This is the bar for you.
  Our new motto, "Get your life on," is a testament to those busy individuals who are constantly juggling a million different things and don't always have time to eat, let alone cook an entire meal.     Viva Energy Bars are still locally-made in Monmouth County and are continuing to be hand-baked in small batches using the highest quality organic ingredients--ingredients that you know and can pronounce.     Try any of the 3 flavors in either a 3 oz. bar OR in a 9 oz. snack bag (the crunchy corner bag!) at your local Dean's!   Want to stay up-to-date on all things Viva Bar? Follow us on Facebook and Instagram:   While you're there, be sure to share your adventurous photos of how you "get your life on" for chances to win shirts, hats, and life gear! Simply tag @vivaenergybar on Instagram or share your photo directly on their Facebook page.   Our website, www.vivaenergybar.com, is launching very soon, and our goal is to to add the ability to order bars online in the very near future.